Know which ads
grow your store.
Clarioq connects your Meta and Google ad spend with your Shopify or WooCommerce revenue, so you can see what’s working, what’s wasting budget, and where your next decision should go.
Clarioq
One number. The whole truth.
MER, the metric
that actually
tells the truth.
Marketing Efficiency Ratio uses your real store revenue, not a platform’s best guess. After iOS 14, it’s the most reliable signal you have.
(0 to 1x)
(1 to 3x)
(3 to 5x)
(5x+)
Why MER beats platform ROAS.
Platform ROAS only counts what the ad network can track. MER uses your actual store revenue, including organic sales and repeat customers your ads helped create.
Beyond revenue. See what you actually kept.
Revenue going up is nice. But after COGS, ad spend, payment fees, and fixed costs, how much did you really make? Clarioq does the math automatically.
Everything that decides
whether ads are worth it.
Clarioq surfaces the signals that actually drive budget decisions, not a wall of vanity metrics.
Blended MER
The single number that tells you if your ad spend is producing profit, across every channel at once.
Break-even ROAS
Know the exact return you need to cover costs, so you can tell scaling-ready campaigns from money-losers.
Real net profit
COGS, fees, tax, and fixed costs deducted automatically. The bottom line, not just top-line revenue.
Spend pacing
Track monthly budget burn against your target and catch overspend before the month is gone.
Channel breakdown
Compare Meta vs Google side by side to see which platform is pulling its weight this period.
Recommended actions
Plain-language guidance (scale, pause, or investigate) generated from your own numbers.
Every question gets
its own answer.
Each tab maps to a real decision you make every week, and shows only what’s relevant to it.
Is performance moving in the right direction?
Your core health check. MER, revenue, ad spend, profitability, and spend efficiency, all in one place, with recommended actions surfaced automatically.
Are people seeing the ads?
Impressions, CTR, CPM by platform. Understand whether you’re reaching the right audiences, and at what cost per eyeball.
Is traffic turning into orders?
Conversion rate, CPA, ROAS by platform. Spot the gap between ad clicks and store orders. A signal that landing pages or targeting need attention.
Are ad costs too heavy?
Monthly spend pacing, budget tracking, and ad cost as a percentage of revenue, with a configurable target so you set the threshold that fits your margins.
Built for the decisions
you make every week.
Decide where the next euro goes
See at a glance which channel is above break-even and ready to scale, and which is quietly draining budget.
Catch unprofitable spend early
Spend pacing and break-even alerts flag problems mid-month, while you can still do something about them.
Stop reconciling five dashboards
Ad platforms and your store, reconciled into one consistent view. No more conflicting numbers across tabs.
Report real profit, not vanity revenue
Show stakeholders the number that matters: what the business actually kept after every cost.
Connect in minutes.
Meta Ads, Google Ads, Shopify, and WooCommerce all connect today via OAuth. More ad platforms are on the way, with no manual exports and no API keys to manage.
Start free. Upgrade when it’s working.
14 days to see if Clarioq changes how you manage your ad budget. No payment to start.
Questions, answered.
Ready when you are
Stop guessing.
Start knowing.
Clarioq gives small e-commerce teams one clear view of their ad performance, without the enterprise price tag.
14-day trial · No credit card · Built for Shopify and WooCommerce stores